Customer Care 2.0. revolutionizes the online dialogue between companies and consumers
It's called Customer Care 2.0, the revolutionary project Reputation Manager , premiered at the IAB Forum in Milan, and is intended to fundamentally change the relationship between the company and the Consumer Network
in recent years has become an active user of the communication process: more and more often he produce content that can influence the community and turns to blogs, forums, newsgroups, social networks and wikis to try an answer to their problems.
Questions and questions about products and services fill the Network, and often receive inadequate responses, confused, irrelevant and even contradictory.
These are conversations that are beyond the control and often cause serious damage to the reputation and image of the .
Now, thanks to Customer Care 2.0., An innovative management platform, the Customer Service employees have the ability to act directly in the channels online to answer questions of users unsatisfied undecided or simply in need of advice.
The company took on a role as a ttiva intercepting the client needs and building a dialogue support and trust with him and the millions of readers who surf the Web every day
Experts call Conversational Marketing, Reputation Manager for researchers, who have developed a sophisticated search algorithm and conceptual semantics is to study the behavior user when seeking information Net, as well as they do in other areas, from Web Reputation to Buzz Marketing, and support the company in the process of interaction and support.
" Years of experience in online content - explains Andrea Barchiesi , Managing Director of the Reputation Manager - have made us understand that there is a class of content that escapes the traditional semantic searches. These contents are called "Dark Matter". These conversations apparently neutral, because they do not cause injury or direct praise, but that open a scenario completely new. Let's talk about questions, concerns and requests made by consumers and companies such as can not fail to give an answer. The system we have imagined, designed and built does just that. "
A new model of customer care. 2.0 A customer care.
About Reputation Manager :
Reputation Manager is a trademark of ActValue Consulting & Solutions company that was founded in 2004 by a group of professionals from the larger reality international consultancy and industry, working in the field of consultancy and information technology.
Service planned and designed for research, analysis and monitoring of content and reputation online, Reputation Manager is supported by an advanced software research information. Over the past enriches its offer with Buzz Manager, a vertical solution, the first in Italy, analysis and management of Buzz Marketing (2008) and Customer Care 2.0. (2010), a consulting service for integrated the management of online customer service.
www.reputazioneonline.it
Press Reputation Manager
O. Zone Communication
Patrizia Renzetti - tel. +39 340 8505381 - p.renzetti @ ozonecommunication.it
Press kit complete with high and low resolution photos available upon request.
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